Stories that Inspire, Actions that Save: this is the common thread connecting the films screened this year at Cinema In Verde, the festival dedicated to raising awareness on environmental issues through the evocative power of cinema. The goal is to inspire and stimulate concrete actions, shedding light on the already visible effects of the climate crisis: the damage underway but also the change that is beginning, the ecological transition that is trying to accelerate its pace amid opposing forces. What are the right moves to make? How can we better protect our level of well-being?
Cinema In Verde is now in its second edition. And it is in good company: the green cinema trend is growing stronger. Hollywood is moving in the same direction with the Hollywood Climate Summit, highlighting how the film industry, beyond telling climate stories, must also address sustainability on its own sets. As reported in Ali Juell’s article on Bloomberg.
The commitment on these two fronts by a giant like Hollywood is significant: it allows films to reach a very large audience — larger than those who currently read or listen to news about the environment. It targets an audience that typically does not read the media outlets hosting most climate news. And it is precisely the entertainment world that has the power to reach, through a focus on the environmental crisis and sustainability, this broader audience — people who may not follow news articles but spend a large portion of their time watching shows, films, or videos on various social and entertainment platforms.
Whether under the trees of the Botanical Garden or under Hollywood’s spotlights, the environment has found a new stage to make its voice heard.
