The answer might surprise you: it lies precisely in their shared (com)passion for the environment—and above all, for the Cinema In Verde Festival.
Silverback is proud to use part of the work that these young consecrated individuals dedicated to the second edition of the festival. Their contribution is the result of a project work organized by Simonetta Blasi, Professor of Theory and Techniques of Advertising at the Faculty of Social Communication Sciences (FSC) of the Salesian Pontifical University, where these young people are pursuing a degree in “social communication, digital media, and culture.”
At the FSC, communication is conceived as a service to humanity, a safeguard for communities, and a protection of the common good. This is why students—both religious and lay—are taught not only communication techniques but also to develop a thoughtful, broad, and critical perspective on the impact of communication on cultures and societies.
Sisters Chiara Manì (Italian), Monaliza Machado (Brazilian), and Chanpen Kingkaewphet (Thai)—all from the congregation of the Daughters of Mary Help of Christians (FMA)—and brothers Augustine Maminiaina Raheriarisoa (Malagasy) and Henrique Mateus (Colombian)—a Salesian (SDB) and a religious of the Immaculate Conception, respectively—carefully studied the project and then proposed their ideas (copy and visual) for promoting the second edition of the festival, which will take place in Rome starting from xx September.
We greatly appreciated their environmental sensitivity and narrative skills, well rooted also thanks to Pope Francis’ encyclicals Laudato Si’ and Laudate Deum. For this reason, the slogan they developed—”Stories that inspire, actions that save”—will be adopted.
It is a fitting synthesis of this original collaboration and a phrase that expresses the power of storytelling when it becomes a driving force for change.
